Often, when speaking to bathroom fitters, we find most have something in common. You’ve probably quickly set up your own website or asked a mate to do it for you.
But can you really look yourself in the mirror and say that you put every ounce of effort into making it a vital part of your business? Does that website play any kind of role at all in drawing more people towards your services?
If you gave it short-shrift, to begin with, probably not. In fact, it may even be doing more harm than good.
We’re living in a world now where every tradesperson needs a great website. Because trust us, potential customers will hunt yours down at some stage while research potential bathroom fitters.
So, without further ado, let’s consider five things that every bathroom fitter’s website needs.
1. Your voice
What sets your bathroom fitting business apart from the rest?
That’s right – it’s you.
There are far too many trade websites out there which speak with a robotic, cold voice. The websites that stand out are those which have clearly been written or influenced by the business owner.
Have some fun. Inject a bit of humour. Talk on your website like you talk to customers in real life; passers-by will soon warm to you.
2. Social proof
It’s all well and good telling the world how fantastic and experienced you are, but potential customers won’t sit up and take note without something called ‘social proof’.
This is, quite simply, the voices of your past customers. Testimonials, case studies… whatever you want to call them, they’re absolutely essential for a bathroom fitter website.
So, speak to customers you know you’ve impressed and ask them for a few words you can place on the website. And, while you’re at it, grab any nice online reviews you’ve received and pop them on your website, too.
3. An easy way to get in touch
This is an easy one, but something so many website owners get wrong.
Make sure potential customers can easily get in touch with you. Include a contact number, email address and form on every single page and ensure they’re all viewable without the user having to scroll.
You want people to get in touch, right? Make it easy for them.
4. Lots of photos (and video)
People love imagery, and while words play a vital role on any business website, it’s hard to underestimate the importance of photos and video.
The more photos of past jobs you can publish on your website, the more engaged your audience will be. This will also add to the social proof we mentioned earlier because photos will demonstrate that you walk-the-walk, too.
Don’t forget video, either. You’ve probably got a very capable video camera sitting in your pocket (i.e. your smartphone), therefore grabbing some footage of jobs you’re particularly proud of will come in handy for your website. Video is proven to keep website visitors engaged for far longer than any other form of content, after all.
5. Local SEO
We won’t get too much into the weeds with this one, because you’ll need some help from a professional online marketer, but local search engine optimisation (SEO) is vital for your website if you want to get noticed by the right people.
Put simply, local SEO is a method by which you tune the content on your website so that Google surfaces it for local searches. Therefore when someone taps “bathroom fitters near me” into Google, if you’ve got your local SEO right, you’ll pop up.
There’s a lot involved in getting local SEO right, but it’s one marketing investment that’s really worth making in 2021.
Feeling overwhelmed? Don’t be. There’s a lot to take in, yes, but have a scoot around the rest of our website to get a better idea of what you need to do.
Of course, if we can help at all, just get in touch for some friendly advice from the experts.