All hail you; experts in your field. You finally joined the technological revolution and invested in a website. Instead of relying on ever-dwindling word-of-mouth-alone marketing, you are boosting yourself on the internet. It’s a good move.
Have you thought about adding a blog to your website, though?
I apologise if this is the first time that this has been suggested to you, but many websites have them. And there are very good reasons why businesses like yours might start writing regular articles and displaying them on your website.
So, why would a blog be a good idea for your website?
Google likes fresh new content
Google happens to be one of the biggest reasons to have a website. It’s word-of-mouth gone digital. Instead of asking our neighbours about the company who fitted their bathroom, or the nice young lady that came to sort out their plumbing, they ask Google.
Having a blog is a great way to make sure that your website is being constantly updated. And that means Google will always be interested in your website.
A blog is a great tool for SEO. Having an up-to-date blog means that you will be found easier when people decide to search for you (or businesses like you). You will be higher up on the search results. And, because of your blog keywords, your website might just show for more keywords.
A blog builds trust with your prospects
Writing blogs are actually a really good way to showcase your knowledge and ability. If you could ever have an audition for business, then a blog is one way of doing it. During their search, your prospects and customers might come across your article and read it.
Your blog post will tell your customers everything they need to know about you.
It will show how knowledgeable you are. It will help them understand their problems and what can be done to solve them. In fact, the more helpful your article, the more likely they are to return to your website for more information.
Then, when they need the service you offer, who are they going to trust?
Spot that rhetorical question! Of course, you will be at the forefront of their mind.
Establish your business as an industry leader
How many competitors do you have in your area? They all will tell you that they’re the best in the area. Each one of them will say that they are the most cost-effective, source the best materials, or deliver the best quality service.
That’s all well and good. But that is just marketing bluster.
A blog could elevate you beyond that and make you the company people go to for advice and information. That’s right, you could establish yourself as an industry leader by being able to share up-to-the-minute news and top-shelf advice by keeping and updating a regular blog.
Wrapping up this blog about blogs
It just seems like a lot of work, doesn’t it? Especially when you’re already so busy being awesome at the job you actually get paid for. But finding the time to sit down and write a readable blog every week, or month, might seem like a lot of work.
But it isn’t.
You only really need six-hundred words for SEO. Not only that, people also aren’t fond of reading long winding Tolkienian texts. They want something short, snappy and direct. They want to be able to skim the text, or at least be able to read it quickly.
On the other hand, if you really struggle, you could always outsource to a professional who could have your blog written on time and will already write it for SEO.
Perhaps that is worth considering.
If you would like to add anything to the conversation, or have any questions, please leave a comment below.